Three Ways To Maximize Pop Up Stands

Pop up stands are among the best marketing tools for trade shows, industry conventions, and retail spaces, among others, but these are just tools. You have the ultimate responsibility of maximizing your investments in these tools and, thus, truly making as cost-efficient, results-effective displays.

Invest in the Best

Why invest in cheap banner stands when these can fall apart after a single use? You should invest in the best exhibition stands that your budget will allow – or better yet, perform comparison research to identify the supplier with high-quality yet reasonably-priced stands.  You must be able to discuss the best types of exhibition pop up stands according to your marketing goals and budget, thus, getting the best value for your money.

To ensure that you have the best Pop up stands:

Consider the durability of the materials including the fabric, hardware and paint used
Discuss the features of the stands, such as ease of assembly, storage and transport as these can affect longevity 

Indeed, you will get what you pay for in these marketing tools so never settle for cheap and inferior displays when you can level up.

Check the Displays

Always check the condition of the banner stands and the like before and after every use. Keep in mind that these are not indestructible things especially when these are exposed to the elements and subjected to movement (e.g., the act of rolling and unrolling). 

When you check their condition before setting up in the venue, you are less likely to avoid several inconveniences. For example, discovering that one of the exhibition pop up stands has a broken mechanism or has a rip in the middle of the vinyl during set-up could have been avoided when it was checked before transport.

Be sure to handle the stands with care. While these are designed for durability, it’s still a good idea to let everybody know the proper handling measures for these marketing tools. The longer these can be used for marketing purposes, the better returns on investments that can be enjoyed. 

This is true even for single-event displays. You want to ensure that these can be used as intended instead of being set aside without even being displayed, which means a waste of money.

Consider Upgrades

One of the best things about pop up stands is that these can be customized not only in terms of the colours, images and text but in many other ways, too. You can consider upgrades, such as:

Graphics change-out feature, which allows for swapping the banner on the stand. You will be able to update the display and, hence, your message easily.

Use effective lighting to highlight the beauty of your banner as well as your message. You must, however, avoid adding colorful lights that will distract from your message. 

Add literature, such as brochures and catalogues, to your exhibition stand as reinforcement to your message. Think of it as providing your target audience with the opportunity to gain more information about your brand after seeing your message. 

Other ideas include using multiple stands as your backwall display and using smaller pop up stands on tabletops.

Two Professional Tips For Effective Design Of Banner Stands

Banner stands may be cost-efficient, results-effective sales and marketing tools but it must be emphasized that these are just tools. Their efficacy largely rests on their effective design in the sense that these meet two main requirements, namely, attractive combination of colours, images and texts; and effective communication of the core message. When one is missing, such as when the banners attract attention but these poorly deliver the message, then the pop up stands become a waste of money.

Here are design tips from the pros that you should keep in mind when designing your pop up displays. You will likely end up with roll-up banners that actually attract attention and communicate your message. 

Ensure Visibility of the Banners

Even when you have a good message, it will be moot when your target audience can neither easily see it from afar nor effectively read it up close.  Visibility is then the first rule of thumb in effective banner design, which applies regardless of the type, size and shape of the banner stands.

You have to consider three important points when designing with visibility in mind: 

The size of the sign itself that can be seen from the expected viewing distance;
The location where the banner stand will be placed; and
The things that may interfere with the target audience actually seeing the sign on the pop up displays

Experimentation is then a must until you have the best size of the size including the fonts and their sizes, the colours and their contrasts, and the size of the banner itself. 

It must be emphasized that the banner’s overall legibility and, thus, visibility is partly determined by the font, height and colour of the text. For example, if the texts are 3” high, then is maximum readable distance is only 100” and its best impact distance is 30” – you should use bigger fonts if you want to make the banner more visible especially in a large area.  

Tip: Use just one or two highly legible fonts in your banners. Ensure that these complement each other for better readability of your message. 
   
Look at the Overall Design

Pop up stands can be used for several purposes, such as during trade shows, sales presentations, and industry conventions. But such versatility can only be stretched so far.  You have to determine the actual purpose for the banners – what are its purpose (e.g., event-specific, single-use, or several settings), what are the locations where these will be used (e.g., indoors or outdoors), and at what distance, for example. 

Keep these tips in mind when considering overall design in relation to colours, too: 

Choose a single colour scheme for a clean and crisp look. The best choice is your company colors but be sure that the text and its message are still clearly legible. 

Use foreground and background colours to highlight your message. Avoid complementary colours (e.g., red and green) since these cancel each other out, which means the text will be difficult to read.

Less is more – this is the best advice that you can apply when designing banner stands.  Just place crucial information on your banners, such as name and contact information coupled with the slogan and logo.

Top Three Venues For Using Banner Stands

Banner stands are cost-efficient and results-effective marketing tools. These are cost-efficient because of their versatility (i.e., use for several purposes and locations), longevity (i.e., made from durable materials), and affordable. These are results-effective because the target audience, including customers, suppliers, and investors, are attracted to their colours, images and messages with the assumption that these have, indeed, been well-designed. 

But like many aspects of business, getting effective results from the use of pop up stands oftentimes boils down to location, location, location.  Here are three of the top locations where roll-up stands can be effectively positioned. 

Office Sales Presentations

Banner stands are one of the best marketing and sales tools because these provide the target market with a brief yet impactful insight into the brand. Keep in mind that the banner stands should ideally contain colours, images and texts that strengthen the brand’s image, such as the use of company colours, logo and slogan, for this purpose. The stands can be completed with smaller pop up displays for more impact, too.

The roll-up stands can be used for office sales presentations including: 

1. When presenting a new product or service, even a new marketing approach, to the management. The presenter can point at the banners to emphasise a point, for example.
2. When letting the banners become the “silent salesmen” during the presentation. The presenter’s background can be the banners, which enhances the impact of the presentation among the listeners. 

Trade Shows

Active participation in trade shows provides for several benefits including exposure to customers, suppliers and investors; direct promotion of products and services; and effective competition with just a few competitors. Trade shows are one of the most cost-effective forms of advertising because you are able to reach more customers, suppliers and investors in a single venue than, say, advertising through print, broadcast and digital channels.

And what better way to advertise your brand and, thus, your products and services than with well-designed banner stands? You can use the pop up displays either as standalone displays or as a complement to your booth at trade shows.  You can even turn the stand into a mini-kiosk where you can make sales presentations or demonstrations of your products and services. 

Tip: Group together several pop-up displays to make a large mural graphic for a bigger and better impact on your target audience.

Retail Spaces

Of course, banner stands are most suitable for retail spaces, both indoors and outdoors. A few ways that the stands can be used include:

• Office lobbies where visitors can be enticed to look into the retail sections
• Outside of restaurants to announce specials for the day; or nightclubs to encourage clients to come in and party; and bars to announce new drinks and promos
• Offices of professionals, such as doctors and dentists, to point the way to their clinics and to inform other of their services/specialties
• Stores to announce new products, services and promotions
• Movie theatres to announce new movies

Name the instances and locations when you want effective marketing tools and you can turn to pop up stands.

Three Easy Benefits of Banner Stands

Banner stands, which are also known as roll-up banners, pop-up stands, and pull-up stands, are a must in effective and efficient marketing plans.  These are excellent tools in several ways, such as providing the target audience with a brief yet meaningful insight into the products and services offered by the company. These are more cost-efficient, too, since these stands can be used several times in trade shows, industry conventions, and retail spaces. 

Indeed, pop up stands are a must-have marketing tools for all businesses. Here are three easy benefits that will convince even the most reluctant business owner to invest in roll-up banners. 

Easy on the Eyes

Pull-up stands can be designed with your desired colours, images and texts, all for the purpose of attracting the attention of your target audience, reinforcing your brand, and encouraging your target customers to buy your products or patronise your services.  You should make your pull-up stands as easy on the eyes as possible by adopting a less is more approach – less colours, less bold fonts, lesser images, to be more specific, as your message can be buried under all of them otherwise.

When your roll-up stands attract the attention of your target audience, you are in a better position to encourage them to check out your products and services. You should always have a follow-through strategy to maximise the use of the roll-up stands.

Since the banner stands are easy to store, transport and assemble, you can take your brand message (i.e., slogan, logo, and range of products and services) on the road. The more people see and appreciate your message, the more opportunities you have to strengthen your market position. 

Easy to Use Anytime, Anywhere

Pop up stands are compact in dimensions, light in weight, and easy to assemble. As such, these marketing tools are easy to use anytime, anywhere.

You can use these stands in various locations including but not limited to:

Trade shows where prospective and present customers, suppliers and partners will want to get more information about your products and services, strike up deals, and strengthen partnerships, among others.

Industry conventions where every player from the industry and allied sectors come together to promote the industry’s advancement, among other purposes.

Retail spaces, such as malls, department stores, and showrooms, where customers have the opportunity to interact with salespeople, sample the merchandise, and buy the products.

Outdoor events, such as concerts and tournaments, where the target audience can be made aware about the company and its brand, products and services through banners.   

And since banner stands are extremely durable, thanks to the thick vinyl, you can reuse them several times over several years.   This is true even for the larger Exhibition pop up displays.

Easy to Store and Transport

Roll-up stands are easy to store and transport, thus, these will not take up too much space in the trunk or in the office storage area.  These aspects are highly desired among small businesses with little money for storage of various pieces of items waiting for their next use. 

Get your Banner stands today and see why these are also easy on the pocket – these are cost-efficient and results-effective investments, after all.

Banner Stands And Your Branding Success

Branding and advertising are complementary aspects of sales and marketing in both for-profit and non-profit entities. With advertisements in the traditional (i.e., print and broadcast) and digital (i.e., Internet sites) media, you can introduce and reinforce your brand among your target audience – and large banner stands are one of the best ways to advertise your brand including its products and services in several locations.

Think about it: Pop up stands with large banners printed with your business logo, slogan and benefit statement as well as your products and services will reach your target audience in a more cost-efficient and results-effective manner. Unlike traditional and digital advertisements, your exhibition pop up displays will only compete with a limited number of competitors for your target audience’s attention. 

But for your standalone exhibition displays and banners to become effective tools in your branding success, here are a few useful tips that you can keep in mind.

Define Your Brand

What is your brand? What type of image does your brand leave in the minds of your target customers? What will your logo, slogan and colours as well as your products and services evoke in the minds of your target audience?

A brand is an overall singular concept within your target consumers’ mind and, as such, it is not just limited to the company colours, logo and slogan. More than these visible images, a brand is also a promise of satisfaction for customers, a promise of being unique from the competition, and a promise of meaningful and specific value for consumers. 

With a specific brand in mind, you will have an easier time at designing effective banner stands. You can effectively convey your message to your target audience because you know what it is.

Be sure to apply a consistent message across all of your advertising materials, such as from the tabletop pop up stands to the large exhibition pop up booths.  The more consistent your brand, the better your target market can identify with it and the more successful you can be against the competition.

Maximize Your Advertisements

Think of your advertisements, including the banner stands in trade shows, industry conventions, and outdoor events, as the visible carriers of your brand. You should then maximise the use of these marketing tools to get the best value for your investments with these tips in mind:

• Make the stands as the focal point of the display, which can be achieved by using lighting to draw attention to them. Accessories, such as literature holder, can also be added but these should complement the stand, not divert attention away from it.  
• Man the exhibition pop up booth. Once you have attracted the attention of your target audience, you should have capable staff members answer their questions about your products and services.  Follow-through is a crucial aspect of your marketing plans as it can be the difference between a lost opportunity and a successful sales conversion. 

Ultimately, your branding success will only partly rest on the effective design of your banner stands, among other marketing tools, but you have to add other elements, too.