Banner Stands And Your Branding Success

Branding and advertising are complementary aspects of sales and marketing in both for-profit and non-profit entities. With advertisements in the traditional (i.e., print and broadcast) and digital (i.e., Internet sites) media, you can introduce and reinforce your brand among your target audience – and large banner stands are one of the best ways to advertise your brand including its products and services in several locations.

Think about it: Pop up stands with large banners printed with your business logo, slogan and benefit statement as well as your products and services will reach your target audience in a more cost-efficient and results-effective manner. Unlike traditional and digital advertisements, your exhibition pop up displays will only compete with a limited number of competitors for your target audience’s attention. 

But for your standalone exhibition displays and banners to become effective tools in your branding success, here are a few useful tips that you can keep in mind.

Define Your Brand

What is your brand? What type of image does your brand leave in the minds of your target customers? What will your logo, slogan and colours as well as your products and services evoke in the minds of your target audience?

A brand is an overall singular concept within your target consumers’ mind and, as such, it is not just limited to the company colours, logo and slogan. More than these visible images, a brand is also a promise of satisfaction for customers, a promise of being unique from the competition, and a promise of meaningful and specific value for consumers. 

With a specific brand in mind, you will have an easier time at designing effective banner stands. You can effectively convey your message to your target audience because you know what it is.

Be sure to apply a consistent message across all of your advertising materials, such as from the tabletop pop up stands to the large exhibition pop up booths.  The more consistent your brand, the better your target market can identify with it and the more successful you can be against the competition.

Maximize Your Advertisements

Think of your advertisements, including the banner stands in trade shows, industry conventions, and outdoor events, as the visible carriers of your brand. You should then maximise the use of these marketing tools to get the best value for your investments with these tips in mind:

• Make the stands as the focal point of the display, which can be achieved by using lighting to draw attention to them. Accessories, such as literature holder, can also be added but these should complement the stand, not divert attention away from it.  
• Man the exhibition pop up booth. Once you have attracted the attention of your target audience, you should have capable staff members answer their questions about your products and services.  Follow-through is a crucial aspect of your marketing plans as it can be the difference between a lost opportunity and a successful sales conversion. 

Ultimately, your branding success will only partly rest on the effective design of your banner stands, among other marketing tools, but you have to add other elements, too.