Saturday 11 July 2015

Three Easy Benefits of Banner Stands

Banner stands, which are also known as roll-up banners, pop-up stands, and pull-up stands, are a must in effective and efficient marketing plans.  These are excellent tools in several ways, such as providing the target audience with a brief yet meaningful insight into the products and services offered by the company. These are more cost-efficient, too, since these stands can be used several times in trade shows, industry conventions, and retail spaces. 

Indeed, pop up stands are a must-have marketing tools for all businesses. Here are three easy benefits that will convince even the most reluctant business owner to invest in roll-up banners. 

Easy on the Eyes

Pull-up stands can be designed with your desired colours, images and texts, all for the purpose of attracting the attention of your target audience, reinforcing your brand, and encouraging your target customers to buy your products or patronise your services.  You should make your pull-up stands as easy on the eyes as possible by adopting a less is more approach – less colours, less bold fonts, lesser images, to be more specific, as your message can be buried under all of them otherwise.

When your roll-up stands attract the attention of your target audience, you are in a better position to encourage them to check out your products and services. You should always have a follow-through strategy to maximise the use of the roll-up stands.

Since the banner stands are easy to store, transport and assemble, you can take your brand message (i.e., slogan, logo, and range of products and services) on the road. The more people see and appreciate your message, the more opportunities you have to strengthen your market position. 

Easy to Use Anytime, Anywhere

Pop up stands are compact in dimensions, light in weight, and easy to assemble. As such, these marketing tools are easy to use anytime, anywhere.

You can use these stands in various locations including but not limited to:

Trade shows where prospective and present customers, suppliers and partners will want to get more information about your products and services, strike up deals, and strengthen partnerships, among others.

Industry conventions where every player from the industry and allied sectors come together to promote the industry’s advancement, among other purposes.

Retail spaces, such as malls, department stores, and showrooms, where customers have the opportunity to interact with salespeople, sample the merchandise, and buy the products.

Outdoor events, such as concerts and tournaments, where the target audience can be made aware about the company and its brand, products and services through banners.   

And since banner stands are extremely durable, thanks to the thick vinyl, you can reuse them several times over several years.   This is true even for the larger Exhibition pop up displays.

Easy to Store and Transport

Roll-up stands are easy to store and transport, thus, these will not take up too much space in the trunk or in the office storage area.  These aspects are highly desired among small businesses with little money for storage of various pieces of items waiting for their next use. 

Get your Banner stands today and see why these are also easy on the pocket – these are cost-efficient and results-effective investments, after all.

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