Banner stands are cost-efficient and results-effective marketing tools. These are cost-efficient because of their versatility (i.e., use for several purposes and locations), longevity (i.e., made from durable materials), and affordable. These are results-effective because the target audience, including customers, suppliers, and investors, are attracted to their colours, images and messages with the assumption that these have, indeed, been well-designed.
But like many aspects of business, getting effective results from the use of pop up stands oftentimes boils down to location, location, location. Here are three of the top locations where roll-up stands can be effectively positioned.
Office Sales Presentations
Banner stands are one of the best marketing and sales tools because these provide the target market with a brief yet impactful insight into the brand. Keep in mind that the banner stands should ideally contain colours, images and texts that strengthen the brand’s image, such as the use of company colours, logo and slogan, for this purpose. The stands can be completed with smaller pop up displays for more impact, too.
The roll-up stands can be used for office sales presentations including:
Trade Shows
Active participation in trade shows provides for several benefits including exposure to customers, suppliers and investors; direct promotion of products and services; and effective competition with just a few competitors. Trade shows are one of the most cost-effective forms of advertising because you are able to reach more customers, suppliers and investors in a single venue than, say, advertising through print, broadcast and digital channels.
And what better way to advertise your brand and, thus, your products and services than with well-designed banner stands? You can use the pop up displays either as standalone displays or as a complement to your booth at trade shows. You can even turn the stand into a mini-kiosk where you can make sales presentations or demonstrations of your products and services.
Tip: Group together several pop-up displays to make a large mural graphic for a bigger and better impact on your target audience.
Retail Spaces
Of course, banner stands are most suitable for retail spaces, both indoors and outdoors. A few ways that the stands can be used include:
Name the instances and locations when you want effective marketing tools and you can turn to pop up stands.
But like many aspects of business, getting effective results from the use of pop up stands oftentimes boils down to location, location, location. Here are three of the top locations where roll-up stands can be effectively positioned.
Office Sales Presentations
Banner stands are one of the best marketing and sales tools because these provide the target market with a brief yet impactful insight into the brand. Keep in mind that the banner stands should ideally contain colours, images and texts that strengthen the brand’s image, such as the use of company colours, logo and slogan, for this purpose. The stands can be completed with smaller pop up displays for more impact, too.
The roll-up stands can be used for office sales presentations including:
- When presenting a new product or service, even a new marketing approach, to the management. The presenter can point at the banners to emphasise a point, for example.
- When letting the banners become the “silent salesmen” during the presentation. The presenter’s background can be the banners, which enhances the impact of the presentation among the listeners.
Trade Shows
Active participation in trade shows provides for several benefits including exposure to customers, suppliers and investors; direct promotion of products and services; and effective competition with just a few competitors. Trade shows are one of the most cost-effective forms of advertising because you are able to reach more customers, suppliers and investors in a single venue than, say, advertising through print, broadcast and digital channels.
And what better way to advertise your brand and, thus, your products and services than with well-designed banner stands? You can use the pop up displays either as standalone displays or as a complement to your booth at trade shows. You can even turn the stand into a mini-kiosk where you can make sales presentations or demonstrations of your products and services.
Tip: Group together several pop-up displays to make a large mural graphic for a bigger and better impact on your target audience.
Retail Spaces
Of course, banner stands are most suitable for retail spaces, both indoors and outdoors. A few ways that the stands can be used include:
- Office lobbies where visitors can be enticed to look into the retail sections
- Outside of restaurants to announce specials for the day; or nightclubs to encourage clients to come in and party; and bars to announce new drinks and promos
- Offices of professionals, such as doctors and dentists, to point the way to their clinics and to inform other of their services/specialties
- Stores to announce new products, services and promotions
- Movie theatres to announce new movies
Name the instances and locations when you want effective marketing tools and you can turn to pop up stands.
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