Pop up stands are among the best marketing tools for trade shows, industry conventions, and retail spaces, among others, but these are just tools. You have the ultimate responsibility of maximizing your investments in these tools and, thus, truly making as cost-efficient, results-effective displays.
Invest in the Best
Why invest in cheap banner stands when these can fall apart after a single use? You should invest in the best exhibition stands that your budget will allow – or better yet, perform comparison research to identify the supplier with high-quality yet reasonably-priced stands. You must be able to discuss the best types of exhibition pop up stands according to your marketing goals and budget, thus, getting the best value for your money.
To ensure that you have the best Pop up stands:
Consider the durability of the materials including the fabric, hardware and paint used
Discuss the features of the stands, such as ease of assembly, storage and transport as these can affect longevity
Indeed, you will get what you pay for in these marketing tools so never settle for cheap and inferior displays when you can level up.
Check the Displays
Always check the condition of the banner stands and the like before and after every use. Keep in mind that these are not indestructible things especially when these are exposed to the elements and subjected to movement (e.g., the act of rolling and unrolling).
When you check their condition before setting up in the venue, you are less likely to avoid several inconveniences. For example, discovering that one of the exhibition pop up stands has a broken mechanism or has a rip in the middle of the vinyl during set-up could have been avoided when it was checked before transport.
Be sure to handle the stands with care. While these are designed for durability, it’s still a good idea to let everybody know the proper handling measures for these marketing tools. The longer these can be used for marketing purposes, the better returns on investments that can be enjoyed.
This is true even for single-event displays. You want to ensure that these can be used as intended instead of being set aside without even being displayed, which means a waste of money.
Consider Upgrades
One of the best things about pop up stands is that these can be customized not only in terms of the colours, images and text but in many other ways, too. You can consider upgrades, such as:
Graphics change-out feature, which allows for swapping the banner on the stand. You will be able to update the display and, hence, your message easily.
Use effective lighting to highlight the beauty of your banner as well as your message. You must, however, avoid adding colorful lights that will distract from your message.
Add literature, such as brochures and catalogues, to your exhibition stand as reinforcement to your message. Think of it as providing your target audience with the opportunity to gain more information about your brand after seeing your message.
Other ideas include using multiple stands as your backwall display and using smaller pop up stands on tabletops.
Invest in the Best
Why invest in cheap banner stands when these can fall apart after a single use? You should invest in the best exhibition stands that your budget will allow – or better yet, perform comparison research to identify the supplier with high-quality yet reasonably-priced stands. You must be able to discuss the best types of exhibition pop up stands according to your marketing goals and budget, thus, getting the best value for your money.
To ensure that you have the best Pop up stands:
Consider the durability of the materials including the fabric, hardware and paint used
Discuss the features of the stands, such as ease of assembly, storage and transport as these can affect longevity
Indeed, you will get what you pay for in these marketing tools so never settle for cheap and inferior displays when you can level up.
Check the Displays
Always check the condition of the banner stands and the like before and after every use. Keep in mind that these are not indestructible things especially when these are exposed to the elements and subjected to movement (e.g., the act of rolling and unrolling).
When you check their condition before setting up in the venue, you are less likely to avoid several inconveniences. For example, discovering that one of the exhibition pop up stands has a broken mechanism or has a rip in the middle of the vinyl during set-up could have been avoided when it was checked before transport.
Be sure to handle the stands with care. While these are designed for durability, it’s still a good idea to let everybody know the proper handling measures for these marketing tools. The longer these can be used for marketing purposes, the better returns on investments that can be enjoyed.
This is true even for single-event displays. You want to ensure that these can be used as intended instead of being set aside without even being displayed, which means a waste of money.
Consider Upgrades
One of the best things about pop up stands is that these can be customized not only in terms of the colours, images and text but in many other ways, too. You can consider upgrades, such as:
Graphics change-out feature, which allows for swapping the banner on the stand. You will be able to update the display and, hence, your message easily.
Use effective lighting to highlight the beauty of your banner as well as your message. You must, however, avoid adding colorful lights that will distract from your message.
Add literature, such as brochures and catalogues, to your exhibition stand as reinforcement to your message. Think of it as providing your target audience with the opportunity to gain more information about your brand after seeing your message.
Other ideas include using multiple stands as your backwall display and using smaller pop up stands on tabletops.
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ReplyDeleteyooo Great information for Pop up coverage. Here is the roll up stand for home as well as for offices. Very nice thanks for sharing.
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